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It's been said before that one unsatisfied customer will go out and tell 10-20 of their friends and family about their unsatisfactory experience Cheap Luc Mbah a Moute Jersey , but the opposite doesn't seem to occur. Your customers, vendors, suppliers and associates might think you walk on water, but they won't seem to tell everyone else how great you are unless you show them how and give them an actual reason to do it.


There are many ways to get testimonials from your customers. You can actually hold contests for best testimonials. Request letters of endorsements from your customers, vendors, suppliers Cheap PJ Tucker Jersey , and any associates you have. Use those to promote your products and services. When you use testimonials to add credibility to what you do, you're letting your customers do the marketing for your business.


Testimonials from your customers are one of the strongest marketing tools available.


What is a testimonial? It's a statement, usually written by your customer, saying nice things about some aspect of your business, you, your employees or your products and services. If you want to use the testimonials in marketing efforts Cheap Robert Horry Jersey , you need to get a written release from your customers who wrote the testimonials giving your business the right to use the testimonial in marketing.


The best time to obtain the release is at the time the customer delivers the testimonial to you.. You might tell them you want to share their insights with your other customers or some other complimentary statement.


When you use these testimonials, you want to weave them into your marketing story. Use them to embellish and support your claims and promises. For every benefit or objective you need to overcome in your products or services, it is the best scenario to have testimonials establishing or referencing each of those benefits or objections.


You can take the next logical step and establish that your business delivers what it promises. This becomes a very powerful statement.


You don't need to use all of what it says in each testimonial letter. Here are some choices or ways you can use testimonials.


? You can print the entire letter.


? You can print one sentence.


? You can print one word.


? Print with a picture of the person whose testimonial it is.


? Print the person's initials only.


? Print the entire name of the person providing the testimonial.


? You can actually do video or audio recordings of a person's testimonial.


Ideally, you want to use all of these techniques. The benefit of using testimonials on your web site can help link popularity in search engine results as well. Whether you use this marketing tool for both inbound or outbound reasons, you will have an advantage over your competition. Check them out next time you visit their office or web site and see for what people are saying about their business practices. You'll be amazed!


You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask that you activate any html links found in the article and in the byline. Please send a courtesy link or email where you publish to: support@


Copyright ? 2005


Here's a proven Cheap Clyde Drexler Jersey , and truly easy way to start increasing your sales, immediately.


All you need to do is add these 2 words to your selling system, and you're good to go.


In fact, this trick's so good, I wish I could take credit for coming up with it, but the truth is Cheap Steve Francis Jersey , it comes from a little-known marketing legend.


Here's the deal:


In 1947, Elmer Wheeler was one of the best-known salesmen of his time. His "Wheeler Institute of Words" developed a "best practices" of selling, by testing a variety of words in over 19 million selling situations.


I'm right in the middle of reading one of Elmer's most famous books, "Tested Sentences That Sell".


And here's a great little selling trick that comes straight out of this book:


Ever go into a restaurant and order a drink?


Of course you have.


And what does your server usually ask you, right after you place your order?


They usually say "Small or large?", right?


Well Cheap Tracy McGrady Jersey , imagine for a moment... you're the owner of this restaurant.


Do you have any idea how much your sales would increase over time, if... instead of saying "Small or large?" after your customers ordered their drinks ... you told your servers to instead, say...


?Large one??


Let me take the guess-work out of this and make your job easier for you.


Elmer Wheeler tested this experiment out in five-thousand separate selling situations. And the results showed, when your server asked "Large one?"...


7 out of every 10 people, answered ?Yes!?


So, let's say a large soda costs you 35? more than a small soda -- are you with me on this? This means Cheap Ryan Anderson Jersey , by saying "Large one?"... 7 out of every 10 customers that walk through your door, end up giving you an extra 35 cents!


Now you may be thinking, "So what?... It's only 35 cents."


A-h-h-h, but remember....


Little Hinges Swing Big Doors Open!


Follow me here for a minute: If you've got 5 servers... and each of them does this with 100 customers a day, this means each of them will be serving large sodas to an extra 70 people a day.


That's an extra 350 large soda sales a day. (5 servers x 70 large sodas each).


350 extra sales, at 35? each Cheap Eric Gordon Jersey , is $122.50 a day in extra gross sales for you... which translates into $857.50 extra a week, and over 52 weeks, this turns into...


$44,590 Dollars A Year... With ZERO Extra Marketing Costs Involved!


Not bad, hey?


And if your large sodas cost 50? more than your small sodas, in that case Cheap Chris Paul Jersey , your annual bump in gross sales would be $63,700 Dollars!


70? more? O.K., that one's easy -- just double the 35? figure -- now you're selling $89,180 Dollars more!


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